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W+ wellness product collection displayed with colorful flowers and grass, featuring sinus rinse and advanced care bottles in purple, blue, and red packaging.

Wizard Wellness Raises More Than $1 Million as Allergy Care Push Accelerates

The investment thesis centers in part on the mismatch between the size of the allergy market and consumer satisfaction with existing products.

Woman holding Wyndly Advanced Sinus Rinse bottle against red background wearing colorful striped scarf

Wizard Wellness' Walmart Launch Marks Mass Market Leap for Microbiome-Driven Allergy Care

Doctor- and allergist-recommended, the system targets long-term allergy wellness while supporting broader benefits including improved sleep, mood and energy.

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Comparatively Speaking: Inflammation vs. Allergy

Are you formulating for sensitive skin? Or is it really normal skin undergoing a typical inflammatory response? Where do allergic reactions fit in? In this edition of "Comparatively Speaking," Nava Dayan, Ph.D., explains.

Wizard Allergy Alchemy wellness display stand featuring nasal spray products and multi-benefit oral strips in a retail store

Lorne Lucree Is Giving the Allergy Aisle a Beauty Makeover

Wizard Wellness founder Lorne Lucree is bringing beauty’s sensory, microbiome-driven playbook to nasal care, taking the drug-free brand from DTC launch to 3,100 Walmart and CVS doors in just six months.