Roh brings nearly a decade of sales and business development experience to role. She previously held management positions at NYX Cosmetics, where she aided the brand with its rapid expansion into Target, Ulta and other large retailers.
In her new role, she will be tasked with leading the sales team across all Maesa-owned exclusive brands, including Flower Beauty, COL-LAB and Kristin Ess Hair. She will be based out of the company’s New York headquarters.
“My passion is growing new, on trend brands as that is the most exciting part of the business today,” says Roh. “I look forward to contributing to the growth of Maesa’s expanding portfolio of accounts and partnering with our retailers on all categories of beauty in the national and international markets.”