Clariant is expanding its digital consumer assistance presence through Clarihub, BeautyForward and virtual tours of its formulation studio and innovation center. These digital assets provide consumers with ingredient information, trends and formulative innovations.
Clarihub is a digital portal that provides real-time ingredient data, documents like MSDS and TDS files, ecolabel information, trend reports, and more. It also provides insights through BeautyForward, Clariant’s global trend platform for the personal care industry.
Clariant is also offering a virtual tour of its North American Consumer Care Innovation Center in New Jersey. The tour showcases the capabilities of its formulators and chemists and the current developments of new ingredients and formulations.
Clariant’s Formulation Studio virtually showcases the creations from the innovation center and enables consumers to experience the product and formulation process.
The digital tools are available at clariant.com/personalcare