Jennifer Stansbury, co-founder and managing partner at The Benchmarking Company

Notably, 32% of millennials and Gen Z claim to have had procedures in the past five years, compared to 28% of those in the Gen X generation and 18% of baby boomers.

The Procedure-to-Product Pipeline Is Growing: New Consumer Survey Data

Providing the proof that consumers seek will give them permission to explore the pre- and post-procedure skin care products that have piqued shoppers' interest.