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3 Beauty Innovations Based on Consumer Expectations

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  • Palette on the Go
    Palette on the Go
  • Elfin Mix & Match
    Elfin Mix & Match
  • Product Matching app
    Product Matching app


Essentia Beauty Concept Provider has launched three packaging and software innovations for the beauty and personal care industry. 

According to the company, its mission is to provide innovations based on real consumer expectations.

The new launches include:

  • Palette on the Go: A makeup palette which can be customized at different levels—design, size, finishing—and can be tailored to products for eyes, lips and face. 
  • Elfin Mix & Match: A makeup concept born from the crowdsourcing process managed by Essentia through its web platform Allmazing. The concept is based on a click system between all components.
  • Product Matching App: A custom digital app, using facial analysis software and AI, which aids in "the customer service of development."