[video] Adapting Beauty Businesses During the Pandemic

Jun 24th, 2020

Jeb Gleason-Allured

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Beauty brands and professional beauty services have had to reinvent themselves amid the COVID-19 pandemic. In this wide-ranging discussion, beauty marketing expert Nancy Trent (Trent & Co.) discusses the ways in which businesses can remain nimble.

Trent recently offered 10 tips for adapting businesses in the pandemic. Here, the author elaborates on her insights.

Playground was founded by Christina Aguilera (pictured) and CEO Catherine Magee and reportedly grew more than 700% in 2023.

Playground Brings Clean Sexual Wellness to Target & Secures New Funding

Playground was founded by Christina Aguilera and CEO Catherine Magee and reportedly grew more than 700% in 2023.

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Symrise/Virchow Joint Venture, Vizag Care Ingredients, Extends Symrise into India

Symrise has teamed up with Virchow Group to manufacture personal care ingredients from its portfolio under the joint venture Vizag Care Ingredients. This is Symrise's first manufacturing site outside of Europe and the Americas.

'Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.

Mented Acquired by West Lane

"Joining the West Lane portfolio is the right strategic move for Mented and will provide numerous growth opportunities for the brand."

Metal Mania at ICONS|ICS with New Collection of Metal Tip Packaging

Metal Mania at ICONS|ICS with New Collection of Metal Tip Packaging

Elevate your packaging with metal tip applicators & metal rollerballs. Explore ICONS|ICS’ metal-tip tube and wand range, including the newest shapes and styles providing cooling and massaging effects. Perfect for eye, lip, face and brow formulations.

In hair care, organic sales jumped in the high single digits due to pricing increases in North and Latin America and Europe.

P&G Sales Up, Mix Down in Q1 2024 Beauty & Grooming

In hair care, organic sales jumped in the high single digits due to pricing increases in North and Latin America and Europe.

Sephora continues to be a powerhouse, spiking selective retail sales by 11% (organic), totaling $4,175 million.

LVMH Q1 2024 Beauty & Sephora Results Outshine the Rest of the Business

Highlights in the perfume and cosmetics sector included Christian Dior's Sauvage, J’adore and Miss Dior in fragrance, as well as Rouge Dior in makeup and Capture in skin care.

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9 Top Trends + 30 Beauty Insights from in-cosmetics Global 2024

Nearly 200 new launches were on display at in-cosmetics Global, held April 16-18, 2024, in Paris. Here, we've captured some of the top trends we spotted — but this is merely a sampling.

IU’s first campaign will debut in April 2024.

Estée Lauder Names Korean Singer & Actress IU Global Brand Ambassador

As the first Korean global brand ambassador for Estée Lauder, IU will be featured in campaigns for the brand’s hero franchises, Advanced Night Repair and Double Wear.

From L: Anju Majeed, Ph.D., and Shaheen Majeed

Anju Majeed, Ph.D., and Shaheen Majeed Step into Executive Roles at Sami-Sabinsa Group

Manzanita Capital first invested in Space NK in 2002.

Report: Manzanita Capital Seeking Space NK Sale?

The private investment firm previously explored a sale of Space NK in 2018 advised by Goldman Sachs.

'Immunocologie is your skin care’s foundation for well-being, healthy skin,' says Immunocologie Skincare founder, Karen Ballou. 'Consequently, Immunocologie’s holistic approach to skin health is consistent with Blue Zones principles of living better longer.'

What Makes a Skin Care Brand Blue Zone-worthy? Immunocologie Knows...

As part of the partnership, select Immunocologie products (the Vital Clay Mask, Vital Ionic Mist and self-heating Lava Mask) have been featured online alongside other Blue Zones-endorsed products including longevity foods and beverages.