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[NYSCC Supplier's Day] Clariant's Genadvance Relieves Stressed Hair

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Clariant created a range products for its Genadvance technology.

Clariant's Genadvance conditioning ingredient range made its US debut at NYSCC Supplier's Day. (Read up on this and other recent technologies in "9 Hair Care Innovations from in-cosmetics Global.") The range is designed to address naturally thin, fine hair impacted by stressful lifestyles, genetics or aging; hair that has been heavily damaged or weakened due to heat exposure or chemical treatments; and hair dried out by everyday elements.

The formulation technology reportedly overcomes conventional quaternary ammonium compound limitations in rinse-off conditioners and conditioning shampoos. The specialized treatments offered by the range also supports customized formulation development.

To show off the technology, Clariant created a range of formulations comprising Genadvance, including a Hydrating Hair Nectar and Luminous Hair Conditioner Bar.