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WWP Names Josh Kirschbaum CEO

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WWP has announced Josh Kirschbaum will be joining its team as the new CEO.

World Wide Packaging (WWP) has named longtime senior-level operations executive Josh Kirschbaum as its new CEO amid a peried of accelerated growth following WWP's acquisition of Cosmetic Design Group and Design Quest in 2019.

Previously: $1 Beauty: Cosmetic Design Group Launchs Hyper-value Minis

Kirschbaum most recently served as an operating partner for investment firm Z Capital Group, LLC, and also served as COO at Nu World Beauty, as well as president of Modere, a health/wellness and personal care products supplier.

Additionally, Kirschbaum previously sat on the board of directors for several prominent companies, including Mrs. Fields Famous Brands, Twin-Star International and Xperience Restaurant Group. Earlier in his career, he also held leadership positions at L'Oréal and Cosmetic Essence Innovation.

“We are very excited to have [Kirschbaum] as the new CEO at WWP,” said Jonathan Zhu – managing director at Bain Capital, which acquired WWP in 2018. “Bain Capital sees the global beauty market as highly attractive in light of steady consumer demand and ongoing product innovation. We are confident that [Kirschbaum] will lead the team at WWP in providing differentiating packaging solutions to our customers.”

“I’m thrilled to be part of the WWP team and lead the company into the next growth and expansion phase,” said Kirschbaum. “As we enter the new decade, we’ll continue to leverage the company’s core capabilities in packaging design and innovation while significantly expanding turnkey operations, providing customers with more value-added and speed-to-market services.”