Revolution Beauty is expanding to the U.S. market, launching in 2,800 retail stores in the next three months, per a Forbes report. It will also launch Revolution Haircare at 870 U.S. Target stores in early 2022.
And, per City A.M., Fashion Nova, River Island and Forever 21 will also begin selling the brand.
Previously: Makeup Revolution x Bratz
First-half fiscal sales, ending August 31, 2021, rose 39% year-over-year, totaling 78.6 million pounds, or $105 million). Sales in the U.S. market jumped 102%, while U.K. sales increased 78% year-over-year.
Still, the brand posted a post-tax loss of 15.2 million pounds for the period.
In October, Revolution Beauty acquired Medichem Manufacturing.