The 400 new stores will span 36 states, eight of which are brand new homes to Sephora at Kohl’s.
The addition of these stores brings the total to 600 across the country.
Sephora at Kohl’s is also adding six new prestige beauty brands to its assortment this spring:
- Jack Black
- Living Proof
Doug Howe, Kohl’s chief merchandising officer, said, "We’re thrilled to be bringing Sephora at Kohl’s closer to millions more of our customers nationwide through this 400 store expansion. The quick and vast rollout of Sephora at Kohl’s is a testament to how much we believe in this partnership and making prestige beauty more accessible to people everywhere. We’re excited to grow and bring this elevated beauty experience to more of Kohl’s existing and new customers this year.”
Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer, said, "Since our partnership with Kohl’s began, we’ve always had the intention to keep the Sephora at Kohl’s beauty assortment as relevant and similar to our freestanding Sephora stores as possible. We want every customer who comes to Sephora at Kohl’s to be able to discover new brands and find their favorites, just like they do at our other Sephora stores. The additions of these new brands to Sephora at Kohl’s demonstrate how we are continuing to bolster the assortment to bring the best experience to all of our new and existing customers.”