Kohl's has announced that more than 125 prestige beauty brands will be available online and at 200 of its retail stores this August as part of its omni partnership with Sephora.
Kohl’s and Sephora intend to expand the beauty brands to at least 850 stores by 2023, with 400 locations targeted to open in 2022.
Seventy-five percent of the prestige brands are exclusive to Sephora U.S. and Sephora in Kohl’s.
Background: Inside the Kohl's and Sephora Partnership
Some of the notable brands available include:
- Makeup: Anastasia Beverly Hills, Benefit Cosmetics, Charlotte Tilbury, Fenty Beauty, ILIA, Lancôme, Makeup By Mario, Make Up For Ever, Milk Makeup, NARS, Rare Beauty, Tarte, Too Faced
- Skin care: Drunk Elephant, Estee Lauder, Fenty Skin, Fresh, Glow Recipe, Kate Somerville, Ole Henriksen, Sol de Janeiro, Summer Fridays, Supergoop, Tatcha, The Ordinary, Youth to the People
- Hair: Bumble and bumble, Briogeo Hair Care, Drybar, Olaplex
- Fragrance: Armani, Gucci, Maison Margiela, Tom Ford, Viktor & Rolf, Yves Saint Laurent
Artemis Patrick, Sephora’s executive vice president and global chief merchandising officer, said: "We’re thrilled to bring the depth and diversity of Sephora’s brand assortment to Kohl’s that will ensure approachable access to prestige beauty. We are also proud to share that 75% of the brands we’re offering Kohl’s customers are exclusive to Sephora at Kohl’s and Sephora. All customers who enter Sephora at Kohl’s can expect the same experience, and will find the most highly sought-after brands, that Sephora clients have come to know and love at our freestanding Sephora locations and Sephora.com.”
Doug Howe, Kohl’s chief merchandising officer, said: "The vast and diverse range of beauty brands coming to Sephora at Kohl’s demonstrates how we, together with Sephora, are making prestige beauty far more accessible to millions of consumers across the country. Our curated assortment features some of the most relevant and exciting brands in the industry today and is sure to excite existing customers and attract new customers to Kohl’s. This game-changing milestone in our long-term partnership with Sephora is another proof point to how we are transforming Kohl’s beauty business to become a leading experiential beauty destination.”