Premium Label & Packaging Solutions (PLPS) was awarded Silver at the 44th Annual Package of the Year Awards in the Health & Beauty/Personal Care category. The winning package was produced with Devoted Creations for its Vault Tanning Bronzer.
Vault tanning bronzer by PLPSPremium Label & Packaging Solutions (PLPS)
The packaging design was a true partnership between Devoted Creations and PLPS. The design team at Devoted Creations drew inspiration from the product’s name and its benefits, aiming "to unlock the darkest color possible."
This concept was brought to life by mimicking a bank vault, featuring silver tones and 3D embellishments replicating a door and lock.
PLPS produced a multi-dimensional silver shrink sleeve that fits the uniquely shaped container and closure. The sleeve exemplifies 2024’s “pattern” packaging trend by using a herringbone and repeat pyramid pattern that tricks the eye into perceiving texture where none exists. This effect was achieved by strategically applying silver cold foil alongside black, white, and silver inks, per the brand.
Leslie Gurland, VP of sales and marketing at PLPS, says, "The designers at Devoted Creations are some of the best we’ve had the pleasure of working with. We love being challenged by their out-of-the-box, intricate label and shrink sleeve designs, and we have won numerous industry awards for our work with them.”
