LVMH H1 2025: Perfumes and Cosmetics Decline, Sephora Drives Selective Retail Growth

LVMH's perfumes and cosmetics sales for the first half of fiscal 2025 totaled 4,082 million euros, representing a drop of 1% as reported, and flat in organic terms. Profit for the sector dropped 4% year-over-year to 425 million euros.

Q1 sales for the division totaled 2,178 million euros, while Q2 was slower, totaling 1,904 million euros.  

Key Highlights in the Perfumes and Cosmetics Sector

Highlights in the perfumes and cosmetics sector included:

• Christian Dior, particularly Sauvage, "the world’s best-selling fragrance"
• J’adore Eau de Parfum
• Dior Homme
• the new Bois Talisman scent in the La Collection Privée
• Make Up Forever
• Dior Addict
• select skin care
• Guerlain's Aqua Allegoria and L’Art & La Matière fragrance lines
• the relaunched Abeille Royale skin care serum
• Parfums Givenchy's L’Interdit
• Prisme Libre
• Maison Francis Kurkdjian's Kurky

Sephora Drives Growth with Market Leadership and Omnichannel Innovation

Selective retailing sales, which includes Sephora, were flat in the first half of the year as reported, and up 2% in organic terms, totaling 8,620 million euros. Notably, profit was up 12%. 

Sephora achieved revenue growth by strengthening its global leadership, gaining market share and expanding its loyal customer base through product differentiation and enhanced omnichannel innovation, per LVMH.

LVMH Reports Strong Results in Selective Retail and Cosmetics Sectors

The results for both selective retail and perfumes and cosmetics were markedly stronger than those in wine and spirits and fashion and leather goods.

Of the results, Bernard Arnault, chairman and CEO of LVMH, said: 

LVMH showed solidity in the current context. We owe this to the power of our iconic brands and their boundless capacity for innovation while remaining true to their culture of incomparable artisanal craftsmanship. Beyond the prevailing uncertainties, we remain focused thanks to the long-term vision that has always guided our family group. We are driven by our steadfast pursuit of quality and desirability in everything we create, combined with the modernity of our historic brands. We head into the second half of the year with great vigilance, and I am confident in LVMH’s tremendous long-term potential and the commitment of our teams to further reinforce the Group’s leadership position in luxury goods. Our main shared priority is about offering our customers the most exceptional products.