Credo Beauty has announced the introduction of Credo Qualified, a Credo Beauty-managed service market for businesses in the beauty supply chain (including contract manufacturers, raw material suppliers, packaging suppliers, cosmetic chemistry and testing laboratories) who meet its Credo Qualified and The Credo Clean Standard requirements. The venture will partner with Allure Beauty Concepts with plans to scale.
The Credo Clean Standard, a 50-page manifest, offers strict expectations for safety, transparency and sustainability. Additionally, part of the Credo Qualified approval process is focused on supply chain decarbonization, which will help Credo Beauty and brands to lower Scope 3 emissions and push sustainability in beauty further.
The Credo Clean Standard, a 50-page manifest, offers strict expectations for safety, transparency and sustainability.Credo Beauty
Below are some of the Credo Clean Standard Requirements:
- Restricted Substances: The Credo Clean Standard contains over 2700 chemicals that the brand prohibits or restricts.
- Safe Products: Credo guides brands through a variety of raw material and final product testing. Brand partners test for contaminants, heavy metals, preservative efficacy, irritation potential, ocular safety and more.
- Labeling and Claims: Credo requires all brands to use a consistent naming convention for cosmetic ingredients (INCI).
- Fragrance Transparency: Brand partners are required to categorize the source of their fragrances and push for a full disclosure of all fragrance ingredients in a product.
- Sustainable Packaging Guidelines: Credo prohibits single-use materials and is taking bold steps to reduce the use of virgin materials, especially plastic. The brand encourages a holistic approach to choosing packaging and prohibits false claims around recyclability and “green” materials.
Credo Beauty's Clean Beauty Council
Credo Beauty has created the Credo Beauty Council. The council will primarily ensure Credo Beauty's adherence to clean beauty standards, promote consumer and manufacturing transparency and advise on sustainability initiatives.
The council will include eight experts across the field. The participants are listed below:
Cosmetic Chemist: Krupa Koestline
A leading cosmetic chemist specializing in clean beauty formulations, Krupa has worked with top brands to develop innovative products that meet stringent clean beauty standards without compromising on performance.
Laboratory Expert: Rania Ibrahuim, Ph.D.
As a clinical director, Ibrahim, Ph.D., works at the intersection of science and beauty to ensure cosmetic products not only meet but exceed consumers' expectations. She holds a Ph.D. in pharmaceutics and cosmetic science from the University of Cincinnati and strives to create a lasting impact in this exciting and ever-evolving industry.
Environmental Justice Expert: Lariah Edwards, Ph.D.
An environmental health scientist with seven years of interdisciplinary training in environmental epidemiology, exposure assessment, molecular toxicology, science communication and science policy, Edwards, Ph.D., has a strong passion for disseminating findings on environmental health and justice research to the broader community.
Sustainability Expert: Maggie Spicer, Esq.
Maggie is the founder of Source Beauty ESG. With experience as a supply chain lawyer for global technology companies and her work in skin care product design, Spicer helps beauty brands and retailers with sustainability-focused compliance, design and strategy.
Dermatologist: Heather Rogers, M.D.
A board-certified dermatologist and the founder of Modern Dermatology and Doctor Rogers Skin Solutions, Rodgers, M.D., earned her medical degree from Columbia University and completed her dermatology residency at the University of Washington. She is a trusted expert in the industry, frequently contributing to top publications like Allure and The New York Times. Her work focuses on ensuring that skincare products are both safe for consumers and backed by science.
Fragrance Expert: Jim Yannella
A highly accomplished perfumer and chemist with over two decades of experience, Jim is a creative force in the fragrance industry, formulating award-winning fragrances for major brands including Mary Kay, Tom's of Maine, Avon and Alberto Culver. A chemist by trade, he is now the vice president of research and development and a senior perfumer at Carrubba, Inc. Jim won the 2024 Marie Claire Award for best scented deodorant with Evolvetogether's Havana.
Packaging Expert: Brandon Frank
With over 13 years of experience as a president and account executive at PPC Packaging, Brandon leads a family-owned business that delivers eco-friendly, custom and quality packaging solutions for various industries. He is a sustainable packaging expert who advises on best practices and innovations for reducing environmental impact and increasing circularity in the beauty sector.
Beauty and AI Innovation: Hejab Malik
Hejab is the co-founder at Potion AI, a San Francisco-based technology start-up streamlining beauty product development through artificial intelligence. Since 2019, Potion has been applying AI to solve critical inefficiencies across R&D. With deep expertise in AI applications, Potion has recently launched a platform that democratizes access to cutting-edge AI tools, serving thousands of beauty R&D professionals at brands and contract manufacturers worldwide.
