Cleanical brand Parëva Beauty has expanded its retail reach at Credo Beauty in the United States and Cult Beauty in the United Kingdom. This marks a significant milestone for the brand, which recently joined the latest Ulta Beauty MUSE program, bringing its clinically crafted skin longevity solutions to a broader international audience.
Parëva Beauty launched six months ago with a focus on advanced skin care. The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland to target skin longevity by influencing exosomes and NAD+, and combating UV-induced damage. Parëva
Parëva Beauty launched six months ago with a focus on advanced skin care. The brand features its proprietary biotechnology ingredient, Molecur 3, which utilizes plant stem cells from Switzerland to target skin longevity by influencing exosomes and NAD+, and combating UV-induced damage. This technology has reportedly been clinically proven to visibly improve signs of aging by addressing inflammation, intrinsic aging, and UV-induced visible damage.
All products are non-GMO, vegan, cruelty-free and free from sulfates, parabens, phthalates, alcohol, dyes and more than 2,700 harmful chemicals, according to Rao. Clinically and dermatologist tested, they meet Credo Beauty's "Dirty List" standards and come in sustainable packaging.
"As a scientist and a mom, I created products because they were backed by good science, and they align with the mission of both Credo Beauty and Cult Beauty, making them strong partners for the brand," says Rao. "We are thrilled to showcase our brand with these taste-maker retailers."
She adds, "Parëva Beauty is a 'clean-ical' brand and is combining clinical efficacy and clean principles. At the outset, we established clean and sustainable principles that are one of the strictest in the industry."
Parëva Beauty's full product line, including the C35.5 Firming Glow Serum, COLL20 Gel Cream Moisturizer and RH5.5 Hydrabond Primer, will be available at both Credo Beauty and Cult Beauty. These retailers were chosen for their commitment to clean beauty standards and their influential reach among conscious beauty shoppers, per Rao.
Regarding the brand's core technology, Rao says, "Molecur 3 uses biotechnology exclusive to the brand that maintains the hallmarks of youth by harnessing the power of plant stem cells from Switzerland, directly influencing exosomes and NAD+ and mitigating UV induced damage. Molecur 3 technology is inspired by Nobel Prize-winning research and has shown clinical evidence in addressing how we age by improving the look of aging by addressing inflammation, intrinsic aging and UV induced visible damage."
Parëva Beauty: Where Science Meets Skin Care
"Parëva Beauty is a female scientist founded brand, and we have significant investment in technology, clinical testing and demonstrating efficacy," she explains. "We are possibly one of the few brands that commissioned three independent clinical trials right out of the gate."
Rao adds, "Our brand pillars are the power of good science, the spirit of radical transparency, and the joy of transformation. Part of our mission is the spirit of radical transparency, and in that regard, I created The F(Actuals), product label designs that thoroughly explain the product ingredients in all Parëva Beauty formulations to give consumers a true understanding of formulation details, product testing and ingredient efficacy. All Parëva Beauty products are designed for bioavailability, to increase deliverability of technologies beyond the surface for maximum efficacy."
Retailers Embrace Parëva Beauty's Skin Care Mission
"We are fortunate to see positive market reception and consumer acceptance, with interest from important retailers," says Rao. "Our goal is to establish the brand, build our community, strategically introduce innovation, and thoughtfully expand distribution. We are just getting started and have ambitious plans for the future."
“Cult Beauty is known for curating innovative and ingredient-driven products that resonate with U.K. consumers looking for clean, efficacious beauty," says Leanne Finlayson, senior buyer at Cult Beauty. "Parëva Beauty is a welcome addition to Cult Beauty, offering shoppers a clinically-crafted, curated product line for skin longevity with bioactives proven to visibly improve the look of aging, all in a simple and joyful routine that consumers can feel good about."
“We’re excited to launch Parëva Beauty, a brand that combines true innovation in clean skin care with its proprietary Molecur 3 technology to slow down aging and communicating with consumers radical transparency," says Jessica Trieber, VP of brands at Credo Beauty. "Our clients want products that are both science-driven and results-oriented, and Parëva Beauty delivers on both."
