"How to wash your hands" searches have grown 78% since last year, based on a Spate analysis of U.S. Google searches.
The global COVID-19 (coronavirus) outbreak is impacting beauty travel retail, event scheduling, supply chains, shopper habits and more. To get a sense of how U.S. consumers are faring, Spate analyzed U.S. Google search trends for insights.
Key findings:
- "How to wash your hands" searches have grown 78% since last year
- "Hand Sanitizer" searches have grown 275% since last year (+175% since January)
Growth in searches in the United States for vitamins to boost immune systems:
- elderberry: 52.4% since last year
- vitamin C: 25% since last year
- echinacea 13.1% since last year
- zinc: 7.7% since last year
