Old Spice Announces Product and Campaign Launch

Old Spice Red Reserve.
Old Spice Red Reserve.

Old Spice has unveiled its lineup of product launches, including three new fragrances, aloe infused products and clinical deodorants. It also announced its 2021 “Smell Ready for Anything” campaign highlighting its new products.

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Old Spice's launches include:

  • The Red Reserve line includes three new cologne scents: Dynasty, Sea Spray and Royalty. The fragrances are available in aluminum-free deodorant, antiperspirant/deodorant and cleansing body wash. 

  • Hydrate with Aloe body wash is the newest addition to Old Spice’s Fresher Collection, formulated with real ingredients and fresh scents. The body wash is said to hydrate with aloe while also generating a rich lather for clean skin.

  • Canyon with Notes of Aloe, its antiperspirant/deodorant, is infused with aloe and offers 48-hour sweat and odor protection.

  • Old Spice's Sweat Defense deodorant has launched in a Clinical form for 73 hours of sweat protection. 

The brand's “Smell Ready for Anything” campaign features the new deodorant, antiperspirant and body wash offering.

The campaign kicked off with the debut of its newest ad starring actor/singer/model Keiynan Lonsdale (the Divergent trilogy). Old Spice is also bringing together celebrities and its Old Spice Guys, including athletes and social media influencers.

Old Spice will again tackle “Radio Row” virtually at the Super Bowl with NFL leading rusher Derrick Henry (Tennessee Titans), All-Rookie standout Chase Young (Washington Football Team), star tight end George Kittle (San Francisco 49ers) and more. The players will appear on national media outlets to discuss how they will "Smell Ready for Anything” in 2021.

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