
💡 Beauty Accelerate is returning to the East Coast March 12-13, 2025, at the Ocean Place Resort & Spa in Long Branch, New Jersey. The event features expert talks from newsmaker brands and innovation thought leaders, networking opportunities and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Registration is now open - hurry before the Early Bird rate expires!
Manessa Lormejuste has joined our lineup of experts for Beauty Accelerate 2025 as a co-moderater and participant in the panel discussion: "Dermocosmetics and Science-based Beauty."
➡️The session will focus on the boom in expert-backed, high-performance and efficacy-forward beauty innovation, providing a look at where innovation will go next.
Lormejuste will draw upon her influential role as a beauty scientist and product developer to help uncover the drivers behind consumer demand for science-based beauty; identify ways to communicate the science to consumers; realize the impact of this consumer demand on marketing and R&D; and more. She has held roles at leading companies such as L’Oréal USA, Beautycounter and Farmacy Beauty, having started her career as a formulation chemist working on award-winning hair color, hair care and skin care products. In 2024, Lormejuste established her own consulting firm, LORM·CO, to continue delivering science-backed, innovative products for a selected group of brands and founders.
About Manessa Lormejuste
Lormejuste earned a bachelor of arts degree in chemical biology and a masters degree in business and science in personal care from Rutgers University. She is also the scientific advisor for MMARA, a budding beautytech company aspiring to become a digital hair concierge for textured hair users. Notably, Lormejuste was recognized as a LinkedIn Top Voice in Beauty in 2022 and was named a 2024 Top 30 Beauty Product Developer by Beauty Independent. As a self-proclaimed #girlynerd, Lormejuste's unique perspective and ability to simplify complex scientific concepts have also earned her recognition in major publications such as Ebony Magazine, Byrdie and more recently Teen Vogue.
About Beauty Accelerate 2025
In an environment of consumer uncertainty, market saturation and rapid technological shifts in R&D and marketing, beauty is at an inflection point.
That’s why Beauty Accelerate 2025: Future-proofing Beauty will deliver insights from industry- and category-leading experts and brands, offering practical strategies for product and brand development, marketing and consumer engagement to deliver growth that lasts.
- Dates: March 12-13, 2025
- Location: Ocean Place Resort & Spa in Long Branch, New Jersey
By uniting the best minds in marketing, R&D and data, this year's event will deliver actionable insights and strategies for brand success in 2025 and beyond.
From expanding the beautyspan with regenerative and longevity-focused innovation, to engaging Gen Alpha and Gen Z consumers, this year’s event will provide a 360-degree view of what it takes to succeed in beauty in 2025 and beyond.
Key themes will include:
- Engaging Gen Alpha & Gen Z
- Longevity & (p)rejuvenation: maximizing the beautyspan
- The efficacy imperative: proof is not optional
- Delivering value: insights for demanding consumers across categories
- Obsession-worthy cosmetic packaging: design x function x sustainability
- What the latest data tells us about what’s next in beauty
- Beauty innovations to capture white space
- and More
3 Reasons to Attend Beauty Accelerate 2025
🤯This year’s event is tapping newsmaker brands, R&D technical experts and beauty leaders to present actionable takeaways for brands of every scale and across every beauty category.
🧪 In addition, Beauty Accelerate’s Innovator Talks and boutique exhibition will highlight the latest concept products, ingredients, packaging, technologies and services to drive future product development, R&D, marketing and retail success.
🍸 To bring it all together, Beauty Accelerate 2025 will provide ample networking opportunities, from lunches to a closing cocktail reception to the C&T Allē Awards, an evening honoring the best in R&D and brand innovation.
👀More details, including featured speakers, program details and tickets, are continually updated. So be sure to check back!