Kristen Bell and Dax Shepard Launch Plant-based Baby Brand at Walmart


Hello Bello, a collection of plant-derived baby products, has launched exclusively at Walmart.

Founded by Kristen Bell and Dax Shepard, Hello Bello was created "to give every parent access to high-quality, better-priced everyday essentials that are better for babies, budgets and the planet."

Hello Bello offers consumers 10 products ranging in price from $1.88 to $23.94, with the majority under $8. Products currently include diapers, wipes, shampoo and body wash, bubble bath, baby lotion, diaper rash cream, hand sanitizer, mineral sunscreen, bug spray and laundry detergent. 

Shepard said, "We know parenting is hard enough as it is. Parents shouldn't have to choose between what's good for their baby and good for their budget. That's why we couldn't ask for a better exclusive retail partner than Walmart, who is making it possible for us to offer premium products at a non-premium price." 

Hello Bello products are available at Walmart stores nationwide, and

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