Centifolia 2013

Oct 23rd, 2013
Oct 26th, 2013
Exploring a product's unseen riches. Beyond questions of price, what motivates or demotivates consumers when they are in the act of purchasing a beauty product? What is their vision of a product? Of its unseen riches across the entire value-creation chain? How can those riches be made visible? This is what Centifolia 2013 is all about.