Los Angeles, CA, USA
For many women, nail polish is the latest beauty buzz word on their lips—and fingertips—and with good reason. Statistics show over half of all women have nails manicured on a weekly basis (or do their own), and 7 out of 10 women own ten or more bottles of nail color. The Beauty Company's latest Pink Report, "Nailed: The Allure of Nail Color" shines a light on the nail polish consumer with a deep dive into her thoughts, feelings, habits, attitudes, expectations and emotions, illuminating just how important this category is to both consumers and the industry. Hear from speakers including Alisa Marie Beyer, founder of The Beauty Company; Shel Pink, founder of SpaRitual & SlowBeauty.com; and Michelle Toma Olson, founder and president of ‘Tini Beauty.