Sephora U.S. has announced that SEPHORiA will return to LA for the first time since 2019. The event will be held at the Magic Box at The Reef in downtown LA, opening Friday, March 20 through Saturday, March 21, 2026.
The newest iteration will see SEPHORiA reborn as a beauty multiverse, featuring a reimagined concept designed for beauty lovers. The event will include access to breaking beauty news, master classes taught by beauty icons, talent meet-and-greets, and an on-site shop with exclusive merch and products. The event will also offer new fireside chat programming, featuring product demos, giveaways and panels with an exciting talent lineup, accessible to all attendees.
SEPHORiA 2026 will feature 50+ unique spaces and experiences. This year’s brand lineup includes:
- Color Wow (Chris Appleton)**
- M.ph by Mary Phillips (Mary Phillips)**
- Mane (Jen Atkin)**
- Pat McGrath Labs (Pat McGrath)**
- Patrick Ta (Patrick Ta)**
- BROWN GIRL Jane (Malaika Jones)*
- Danessa Myricks Beauty (Danessa Myricks)*
- Dr. Idriss*
- FORVR MOOD (Jackie Aina)*
- Makeup by Mario (Mario Dedivanovic)*
- ONE/SIZE by Patrick Starrr (Patrick Starrr)*
- Phlur (Chriselle Lim)*
- Sienna Naturals (Issa Rae)*
- Sincerely Yours (Salish Matter)*
- Skylar (Leah Kateb)*
- Sofie Pavitt Face*
- World of Chris Collins*
- 7 Virtues
- Born to Stand Out
- Carolina Herrera
- Commodity
- Fenty Beauty by Rihanna
- Fugazzi
- Glossier
- Huda Beauty
- Jo Malone
- Josie Maran
- Kérastase
- Kiehl’s
- Moroccanoil
- Natasha Denona
- Ouai
- Rare Beauty by Selena Gomez
- Salt + Stone
- Sephora Collection
- Summer Fridays
- Tatcha
- The Ordinary
- Topicals
- Touchland
- Youth To The People
- YSL
*Indicates a brand with a confirmed fireside chat or **masterclass, with corresponding talent
“We’re thrilled to bring SEPHORiA back to Los Angeles—a city that has always been at the heart of beauty culture and innovation,” said Jessica Stacey, SVP of external communications and experiential and marketing partnerships at Sephora U.S.
She adds, “As a global event with activations spanning cities worldwide, meaningful connection is at the core of the SEPHORiA experience, and we’re proud to offer our community unparalleled access to our unique ecosystem of beauty experts, with many special perks along the way. Our goal with SEPHORiA has always been to immerse attendees in Sephora’s purpose: to champion a world of inspiration and inclusion where everyone can celebrate their beauty, and we can’t wait to bring this experience to life in LA in 2026.”
For more information on the event, tickets and pricing, click here.
