Sephora's 2024 Sephoria beauty event will debut in Atlanta's Pullman Yards September 27-28, 2024, with a Beauty Funhouse theme. Notably, last year's hybrid focus is absent.
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Sephora's 2024 Sephoria beauty event will debut in Atlanta's Pullman Yards September 27-28, 2024, with a Beauty Funhouse theme. Notably, last year's hybrid focus is absent.
The event will feature more than 50 brand activations and master classes from Rare Beauty by Selena Gomez, Fenty Beauty by Rihanna, Makeup by Mario, Danessa Myricks Beauty, Dr. Dennis Gross Skincare, Forvr Mood and Cay Skin.
Additional activations will be presented from:
- Glossier
- Glow Recipe
- Sol de Janeiro
- Tatcha
- Laneige
- Tarte
- Drunk Elephant
- Ami Colé
- Moroccanoil
- K18
- Yves Saint Laurent
- NARS
- amika
- Charlotte Tilbury
- Natasha Denona
- Youth to the People
- Brown Girl Jane
- Valentino
- Dyson
- Maison Margiela
- LYS Beauty
- Kayali
- Sephora Collection
The event will also spotlight Sephora’s We Belong Campaign, "meant to immerse attendees in Sephora’s purpose to champion a world of inspiration and inclusion where everyone can celebrate their beauty," per the retailer.
“We are thrilled to take the Sephoria experience to Atlanta, broadening our reach and creating buzz in a highly immersive new market,” says Jessica Stacey, SVP external communications, experiential and marketing partnerships at Sephora. “Sephoria promises to deliver on an abundance of newness this year–starting with our captivating ‘Beauty Funhouse’ theme, which celebrates a spirit of joy, surprise, and discovery in beauty. Our Funhouse comes to life through multi-sensory, transportive, prismatic activations, which extends to the many amazing brand booths and masterclasses on-site, creating an atmosphere in which all are welcome to express themselves in vibrant new ways. We look forward to debuting an ever-evolving beauty event and celebrating our beautifully diverse community with surprises and perks throughout the event journey.”
Sephoria Tickets
Ticketing kicks off July 16, 2024, for Sephora Rouge Members and July 17, 2024, for all other guests.
General admission tickets go for $135, while VIP tickets go for $420; prices go up starting on August 15, 2024.
Sephoria Worldwide Dates
Sephoria's Atlanta edition will be followed by events in:
- Paris, October 4-5
- Shanghai, October 24-27
- Rio de Janeiro, November 1-3
- Dubai November 6-8
