Beyond Beauty Paris Focuses on Trends; New Concepts

Beyond Beauty Paris present the Autumn’s Beauty Event 2010
Beyond Beauty Paris present the Autumn’s Beauty Event 2010

Held in the heart of Paris September 12–15, 2010, Beyond Beauty Paris is the European gathering place for the beauty and well-being industry. With three professional exhibitions that encompass the entire cosmetics industry—a program of intersecting conferences and a summit dedicated to the spa segment—Beyond Beauty Paris is a unique event in Europe.

Beyond Beauty Paris brings together three professional trade shows: “Cosmeeting” reveals trends, and highlights new beauty concepts and brands; “Creative” features more than 250 beauty suppliers, and highlights innovation and product development in packaging, private label and formulation; and the “European Spa Exhibition & Summit,” contributes to identifying spa owners with European-level projects and promotes networking with show exhibitors.

With 505 exhibitors and more than 19,000 attendees, the 2009 edition of Beyond Beauty reported a 4% increase in visitors. The Cosmeeting segment of the show featured 190 exhibitors, 35% of which were there for the first time. In the “Natural & Bio” zone, developments in natural and organic products were explored, while more than 230 suppliers showcased technological advances and innovations in the “Creative” section. According to event founder, David Bondi, the objective for the 2010 edition is to encourage the momentum of optimism that was felt during Beyond Beauty 2009. “We pay close attention to the market and are well aware that the [industry] is under pressure,” says Bondi. “The aim is to renew the momentum of 2009 while adapting to the budgetary constraints of [exhibitors].”

Bondi also notes that the Beauty Challenger Awards competition, as part of the “Cosmeeting” segment of the show, continues to be among the show’s most popular events. Juried by international distributors and the media, brands entering the beauty market vie to be the best emerging brand, the best brand certified natural or the best brand presented in the parapharmacy and pharmacy sector.

Beyond Beauty Paris also includes 50 high-level conferences, mostly free, conducted by more than 100 beauty experts. A unique opportunity for visitors to gain access to content with high added value.

Registration is available at online, and those who register before August 29 can take advantage of the early bird rate of just €20. Additional information and articles are available at www.blogbeyondbeauty.com.


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