The countdown is on. From July 13-15, more than 1,000 exhibitors, thousands of beauty executives and the industry's biggest buyers will descend on Las Vegas as Cosmoprof North America (CPNA) returns to Mandalay Bay for its 23rd edition.
Expect the conversations to be as important as the product launches. This year's show puts a spotlight on Korean beauty, next-generation skin care, fragrance growth and supply chain innovation, while Cosmopack once again delivers a deep dive into everything from ingredients and formulation to packaging and manufacturing.
Education also gets an upgrade, with CosmoTalks moving directly onto the show floor for easier access between meetings. Standout sessions include Circana's Larissa Jensen on where beauty is headed next, a cross-industry panel exploring the business of longevity, discussions on why some beauty launches become category winners while others fade, and a packaging session featuring Olaplex CEO Amanda Baldwin on designing products that convert on shelf, online and on social.
For founders, the expanded Entrepreneur Academy introduces a new advanced track focused on scaling brands, while the Buyer Meetings program broadens opportunities for curated introductions between retailers, brands and exhibitors.
Whether you're hunting for the next breakout ingredient, scouting packaging partners, tracking retail shifts or filling your meeting calendar from breakfast to happy hour, Cosmoprof North America remains one of the industry's most valuable business stops of the year—and a reliable preview of where beauty is headed next.
