Need to get your TikTok Shop game in shape? Cosmoprof Las Vegas has you covered.
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The Cosmoprof North America Las Vegas 2025 event will feature a lineup of industry leaders and thought-provoking discussions covering key trends and strategies shaping the beauty industry:
1. Larissa Jensen, Circana
Topic: State of the Market & Industry Outlook
- Focuses on beauty’s role in wellness, emotion, and innovation, backed by the latest consumer data. Highlights trends in skin care, makeup, fragrance and hair care while exploring the future of beauty heading into 2025.
2. Dr. Doris Dalton (Doll 10 Beauty), Ron Robinson (BeautyStat), Ajay Salpekar (TikTok Shop)
Topic: Leveraging TikTok Shop for Beauty Brands
- A panel moderated by WWD, discussing how TikTok Shop drives trends, engagement, and sales. Insights on building loyal communities and converting scrolls into sales through authentic storytelling.
3. Selena Cox (CVS Health), Jessica Phillips (Ulta Beauty), Noah Rosenblatt (Beautyspace), Wendy Liebmann (Chief Shopper)
Topic: Beauty Shoppers in Chaotic Times
- Insights from WSL Strategic Retail’s research on shifting consumer behaviors, category winners, the impact of technology, and strategies retailers use to inspire beauty shoppers beyond low prices.
4. Hallie Gersten (Fresh/LVMH), Marisa Hann (L’Oréal USA), Joshua Josevski (La Roche-Posay), Carolyn Kosturik (Dove), Alexandra Valentin (Redken), Rina Yashayeva (E.L.F. Beauty)
Topic: Beauty’s Next Frontier
- Groundbreaking research from FIT's Cosmetics & Fragrance Marketing and Management program, exploring AI-powered personalization, Generation Alpha’s influence, and the medicalization of beauty. Provides actionable insights on evolving retail, communication, and product strategies.
This event will offer industry professionals critical insights and forward-looking strategies to stay ahead in an ever-evolving beauty landscape.
