A Sunscreen Revolution Is Coming to the US

For the first time in more than two decades, a new, innovative UV filter is on the brink of FDA approval in the United States, and it’s set to transform everything we know about sun protection.
For the first time in more than two decades, a new, innovative UV filter is on the brink of FDA approval in the United States, and it’s set to transform everything we know about sun protection.
ViDi Studio at Adobe Stock

Get ready to hear from the experts who are making history in the American sun care market! For the first time in more than two decades, a new, innovative UV filter is on the brink of FDA approval in the United States, and it’s set to transform everything we know about sun protection.

"Parsol Shield – Powering the Next U.S. Sun Care Era," an upcoming webinar and briefing, will bring together industry leaders from DSM-Firmenich, the Hoag Family Cancer Institute and more for a landmark discussion about Parsol Shield—the new UV filter poised to shake up the market.

  • 📅Thursday, November 13, 2025
  • 🕰️12:00 PM Central Standard time
  • 💻Access live or on-demand.

What's the big deal?

The U.S. has lagged behind the rest of the world in sunscreen innovation, but that’s about to change. Our expert panel will dive into:

  • The U.S. vs. The World: Why is the U.S. sunscreen market so different, and what does it mean for our health?
  • A New Era of Sunscreen: Discover how Parsol Shield will pave the way for next-generation sunscreens that are more effective, elegant, and tailored to your needs—even for sensitive skin!
  • Game-Changing Opportunities: Learn how this milestone will help reduce skin cancer rates, lower healthcare costs, and give brands the tools to create modern, eco-conscious sun protection.
  • The Inside Scoop: Get an up-to-date look at the FDA approval process and find out when you can expect to see this innovation on shelves.

This isn’t just another webinar—it’s a front-row seat to a pivotal moment in photoprotection. Whether you're in R\&D, marketing, or simply passionate about skin health, you won't want to miss this.

Meet Our Sun Care Thought Leaders

  • Jochen Klock, D.Sc. (DSM-Firmenich): The regulatory genius spearheading the global approval of Parsol Shield.
  • Tina Vogt (DSM-Firmenich): The marketing mastermind shaping the future of sun care innovation.
  • Steven Q. Wang, MD (Hoag Family Cancer Institute): A top dermatologist and leading voice in skin cancer prevention.
  • Carl D’Ruiz, MPH: A 30-year veteran and thought leader in sunscreen and cosmetic science.

Ready to be part of the sunscreen revolution? Register now and join the conversation.

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