The beauty world is buzzing, and for a good reason—Cosmoprof North America (CPNA) Las Vegas is making its grand return for its 22nd edition. Mark your calendars for July 15–17, 2025, because the Mandalay Bay Convention Center in Las Vegas will transform into a hub for beauty innovation, education and opportunity. Whether you're a beauty brand, retailer or trendspotter, CPNA 2025 promises to be bigger, bolder and more exciting than ever.
Beauty’s Biggest Stage Returns
After a record-breaking 21st edition that attracted 26,000 attendees from 113 countries and 1,100 exhibitors from 45 nations, CPNA is setting the stage for an even more spectacular event in 2025. With the U.S. beauty market being the largest and most dynamic in the world, CPNA remains the go-to destination for those looking to make waves in the industry.
This year, attendees can explore a thoughtfully expanded show floor with a brand-new hall designed to meet growing demand. Cosmopack, the area dedicated to the entire beauty supply chain, is also back and bigger than ever. From cutting-edge manufacturing solutions to sustainable packaging innovations, Cosmopack delivers end-to-end value for brands looking to stay ahead of the curve.
K-Beauty Takes Center Stage
Korean Beauty, one of the most exciting growth drivers in the U.S. market, will get its own spotlight at CPNA 2025. This dedicated area will feature the latest in Korean skin care, cosmetics and hair care, showcasing the brands setting global trends in innovation and quality. If you're a fan of glass skin or innovative beauty routines, this is where you'll want to be.
Celebrating Diversity and Innovation
CPNA 2025 is pulling out all the stops to champion diversity and innovation. The curated Discover Beauty areas are back, highlighting trailblazing brands and founders:
- Discover Beauty: Shining a spotlight on AAPI, Latinx, Indigenous and women-led brands, as well as conscious beauty innovators.
- Discover Black-Owned Beauty: Continuing its mission to amplify Black founders driving representation and exciting product innovations.
- The Beauty Vanities: A treasure trove of breakthrough brands that are fresh to the market and ready to make an impact.
Learn, Connect and Grow
Education is always a cornerstone of the CPNA experience, and this year is no exception. Here’s a sneak peek at the insightful programming you can look forward to:
- CosmoTalks and the Entrepreneur Academy: Industry leaders will dive into strategy, innovation and actionable advice for navigating the ever-changing beauty landscape.
- Cosmopack Education: On-the-floor sessions focused on ingredient trends, sustainable practices and packaging breakthroughs.
Networking Like Never Before
CPNA is famous for fostering meaningful connections, and 2025 will raise the bar. The Buyer Program continues to create targeted matchmaking opportunities between exhibitors and top retailers, distributors and decision-makers. Meanwhile, the bi-annual CosmoTrends Report, curated by BEAUTYSTREAMS, will spotlight emerging shifts and product innovations shaping the future of beauty.
And don’t forget the Cosmoprof & Cosmopack North America Awards, now bigger and better with expanded categories. These awards will celebrate excellence across innovation, sustainability and execution, honoring brands from both the Las Vegas and Miami editions of the show.
Don’t Miss Out
Cosmoprof North America Las Vegas 2025 is more than just an event—it’s a celebration of the beauty industry’s creativity, resilience and evolution. From expanded show floors to diverse programming and networking opportunities, this year’s edition is set to be an unmissable experience.
So, beauty pros, pack your bags and head to Las Vegas this July—it’s time to connect, learn and discover what’s next in beauty. To register and learn more, visit www.cosmoprofnorthamerica.com.
The countdown to Cosmoprof 2025 starts now—see you there...
