Indie Sleaze, Brat Summer ... How Market Trends Affect Formula Basics: 7 Experts Weigh In

colorful cosmetic samples in glassware in chemistry lab poured in petri dishes AdobeStock_713341291
"Customization and personalization trends in beauty and skin care products will further drive the need for rheology modifiers that can be tailored to specific textures and sensory properties desired by different consumer segments."
Image by Anastasiia at Adobe Stock

It’s always interesting to consider how market trends translate into product formulas. In July, we looked at how the demand for responsible beauty has spurred ocean-sourced, fermented, planet positive, etc., innovations. In June, we considered how drivers for hair health, minimalism and emotional engagement have shaped hair conditioners. But we have yet to focus on how such trends impact formula basics like preservation, rheology, stability, etc. In view of this, we reached out to industry insiders to get their take. Here, seven experts share their insights.

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