At the heart of the industry is community. Stepping from behind the chair to connect with peers and inspirations is an element that makes the job all the more rewarding.
Schwarzkopf Professional brings that reward to life with innovative education, community meetups and even immersive dinners.
Courtesy of Schwarzkopf Professional
Schwarzkopf Professional ambassadors Chris Appleton, Tracey Cunningham, and Jacob Schwartz connected with the community this month by hosting House of Icons. The night featured an immersive dinner with custom projection mapping at Serra on Vine in Los Angeles.
Schwarzkopf Professional General Manager Michelle Chandler welcomed guests and opened the dinner, which brought the brand’s “3 Icons, 1 Brand” campaign to life. The campaign gives insight into why the industry icons chose Schwarzkopf Professional as their go-to color brand and helps professionals navigate its use.
"The influence of a hairdresser extends far beyond the salon chair. These are artists who shape culture, influence how people express themselves, and inspire the next generation of talent. Yet their contributions aren’t always recognized on that scale. Chris, Tracey and Jacob are three examples of that influence, and while they were the inspiration behind our House of Icons, we wanted the evening to celebrate the incredible talent surrounding them that make our industry incredible,” says Chandler.
Formal dining event with long table and wall display of framed black and white portraits with red ribbonsCourtesy of Schwarzkopf Professional
Inside the experience
- Cocktail reception – Salon-inspired bites included caviar-topped “Hair Comb & Scissor” potato röstis, ombré “Color Swatch” vegetable terrines, and Schwarzkopf Professional-branded tea sandwiches. Guests also received custom black-and-white risograph-style portraits.
- Scene 1: The Foil Reveal – Foil-embossed menus and place cards set the stage as projected silver foils peeled back to reveal flowing hair, foam and rushing water. Warm bread was served with butter molded into the Schwarzkopf Professional logo, while hair clips at each place setting revealed playful conversation starters.
- Scene 2: The Colorist’s Brush: IGORA Vibrance color tubes appeared across the room as sweeping brushstrokes revealed vibrant color swatches. Yellowtail tartare with color-infused soy gel and yuzu mist arrived in custom Schwarzkopf Professional product-inspired packaging.
- Scene 3: A Wave of Bleach – Inspired by the brand’s BLONDME Lightener 9+, a dramatic storm of blue-tinted powder swirled across the walls and washed over the table as guests enjoyed New York strip steak.
- Scene 4: The Artists Take the Room – The spotlight shifted to the guests themselves, all icons, with portraits and career highlights of the celebrated artists illuminating the room.
- Scene 5: Make a Wish – Projected fireworks filled the space as individual espresso and raspberry celebration cakes arrived. Guests were invited to light a candle and make a wish.
“Every detail was designed to make our guests feel seen, appreciated, and recognized for their contributions to our industry. And just as importantly, we wanted to create a chance for these artists to be together to share perspectives and build meaningful relationships through this experience. When we create space for this kind of connection and mutual recognition, we can help inspire what comes next. We are so proud to play a part in that." Chandler says.
The final projection left guests with one message. “You’ve shaped the way the world sees hair. Thank you for inspiring us.”
