To better help R&D and marketing teams in their product innovation journeys, Global Cosmetic Industry has launched a monthly series breaking down not only the latest ingredients, but also the trends, market data and relevant claims those technologies respond to. From consumer search data to advancements in sustainable chemistry, this regular bulletin will help beauty professionals scope out their next differentiating breakthrough.
Notably this month, many new technologies have been unveiled in tandem with the in-cosmetics Global event in Barcelona.
Aesthetics-inspired Beauty is Here
Consumer curiosity regarding aesthetic procedures/plastic surgery is growing, as is interest in products that produce effects similar to medical aesthetic services. Per Spatea and Google data, younger consumers are seeking medical aesthetic benefits, often with a desire for a chiseled, mature or so-called “dissolved” look that contrasts strongly with the filler-obsessed, baby-faced looks of the past.
Ingredient firms are responding with new innovations. For instance, Givaudan Active Beauty’s new Gravityl technology—an enriched extract of Gigartina stellata red algae—provides a lifting benefit that reduces skin sagging and double chin volume to restore the facial contour. The technology works by relaunching key processes linked to the extracellular matrix and elastic fiber protection, and by reorganizing fibers in the dermis.