Supergoop! has appointed Melis del Rey as chief executive officer and board director, effective December 8, 2025.
Widely recognized for her expertise in brand building, beauty technology innovation and scaling businesses with strong retail partnerships to unlock shared growth, Melis del Rey brings more than two decades of experience in the global beauty and consumer products industry.
Ms. del Rey has spent her career at the forefront of innovation, consumer insight and category transformation. She began her career as an engineer and researcher in academia, earning a Ph.D. in new product development and engineering design and a B.Eng. in manufacturing engineering and operations management from the University of Nottingham.
She brought that technical rigor to Procter & Gamble, where she spent more than a decade in marketing and sales leadership roles across the company's global beauty portfolio. Over the past 11 years, she built and scaled Amazon's global health and beauty businesses, transforming the beauty offering from a replenishment-driven channel into a leading beauty destination, recognized for its immersive, innovative and personalized shopping experiences. She also serves on the board of Cosmetic Executive Women (CEW), a leading non-profit organization advancing women's leadership in the beauty industry.
Supergoop!'s Next Era of Growth
"Melis is a dynamic and visionary leader with a proven track record of building global brands, strengthening retail partnerships and delivering exceptional consumer experiences," said Edgar Huber, chairman of the board for Supergoop!. "Her innovative approach to brand building and deep expertise across beauty, e-commerce and omnichannel strategy make her uniquely suited to lead Supergoop! into its next era of growth. On behalf of the board, I want to thank Greg for his leadership during this transition period and for his continued contributions as a valued board member."
Gregory Polcer, who has been serving as interim CEO since May 2025, will work closely with del Rey to ensure a smooth leadership transition. Polcer will continue to serve on the Supergoop! board of directors.
"It has been an honor to serve as Interim CEO during this important transition," said Polcer. "Supergoop! is in a strong position, with a passionate team, a loyal consumer base and a clear mission that continues to resonate globally. Melis is the right leader to take over the CEO role, and I look forward to all that Supergoop! will continue to achieve under her leadership."
"Supergoop! is one of those rare brands that defines a category rather than simply participating in it," said del Rey. "The brand's commitment to innovation, education and joyful sun protection has already transformed how people think about SPF. I'm thrilled to help accelerate that momentum—expanding our impact, deepening consumer connection and bringing Supergoop!'s mission into more routines around the world."
