Givaudan Active Beauty's Unispheres Technology has reportedly been found to not only enhance the appearance of formulations ("love at first sight") but also boost perception of efficacy.
According to the company, "74% of users of a serum featuring Unispheres Technology gave it a high efficacy rating (8 to 10/10), compared to only 55% for the same formula without Unispheres."
The eye-catching, vegan and biodegradable microspheres offer sensory engagement without the need for microplastics.
According to Givaudan, these visual technologies can awaken the senses, boost performance perception, support storytelling and claims, and arouse curiosity and spark emotion.
The microspheres achieve their effects with uniform size, shape and color, per Givaudan, and ensure stability and ease of use in hair care and skin care.
The technology is available in two collections: Essentials and Signature.
“Beauty is no longer just about results—it’s also about the perception of those results” says Fabrice Lefèvre, innovation and marketing director. “Unispheres Technology not only supports product performance—it enriches its perception through visuals that spark curiosity, evoke emotion, and foster confidence, creating a deeper, more engaging connection with the product.”
