Global Cosmetic Industry
  • Log In
  • Register
  • Facebook icon
  • Twitter X icon
  • LinkedIn icon
  • Instagram icon
  • Packaging
  • Ingredients
  • Brands & Products
  • Leaders
  • Retail
  • Consumers & Markets
  • Multimedia
  • Events
Topics
  • Packaging
  • Ingredients
  • Brands & Products
  • Leaders
  • Retail
  • Consumers & Markets
  • Multimedia
  • Events
  • Polls
Magazine
  • Advisory Board
  • Past Issues
  • Product Roundup
  • Subscribe
User Tools
  • Log In
  • Register
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
Facebook iconTwitter X icon LinkedIn iconInstagram icon
  1. Home
  2. Consumers & Markets

[slideshow] How Italian Brands Are Accelerating Their US Growth

Jun 1st, 2018
Jeb Gleason-Allured

Cosmetica Italia has paired up with the Italian Trade Commission to launch the Beauty Made in Italy program, which promotes Italian beauty products and brands to the US press, retailers and distributors, industry experts and consumers.

The partnership will serve as a launchpad for Italian brands entering the United States and will include a Business Incubator for brands not yet distributed in the country, a Brand Accelerator for larger, high-potential brands with some existing US distribution, and the Italian Beauty Council, which comprises industry leaders and heritage brands seeking to “guide the conversation on Italian beauty,” according to the organization.

High-performing Business Incubator participants with proven growth and commitment to the US market will be invited to join the Brand Accelerator program.

The Italian Beauty Council will include advisers such as celebrity hairstylists, makeup artists, skin care brands, digital media experts and social media influencers, US retail executives, heritage Italian beauty brands and members of the US press. The organization will offer advice drawn from well-earned knowledge and personal experience to member companies in annual roundtables, a breakfast series, corporate classroom experiences and a “Conversations in Beauty” series.

Participating companies will be able to access brand review reports, webinars, an industry resource library and become eligible to take part in promotional initiatives and events. The will also gain knowledge on the American market and consumer, as well as the country’s retail channels.

Those seeking more information on the program are asked to contact Meredith Kerekes, head of the US beauty desk at [email protected].

Interesting Stories
After bringing Revlon to Nigeria, Sharon Chuter held roles at L’Oréal, LVMH and Pepsi. Her experiences inspired her to found the first Afropolitan makeup brand, as she termed it, Uoma Beauty.
News
Sharon Chuter, Founder of Uoma Beauty and Advocate for Inclusivity, Dies at 38
Lip products and prestige hair care were key sales drivers in the first half of 2025.
Skin Care
1H 2025 Beauty Sales Point to Boom Times for Value and Efficacy
K-beauty brands like Medicube are dominating many top skin care trends in 2025.
Skin Care
How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN
Driving Beauty Innovation: Accupac’s 2024 Sustainability Report Highlights
Sponsored
Driving Beauty Innovation: Accupac’s 2024 Sustainability Report Highlights
Fragrance sales remained flat in fiscal 2025, despite a fragrance boom in the beauty industry.
News
Estée Lauder’s Fiscal 2025 Results Reportedly Pave the Road to Recovery & a Return to Growth in Fiscal 2026
Want it all without compromising design? Discover ICONS America IML Tubes
Sponsored
Want it all without compromising design? Discover ICONS America IML Tubes
While Olaplex declined to comment beyond details provided in an official announcement, a review of Purvala's technologies points to a range of potential innovation pathways for hair and skin.
Hair Care
Purvala's Hair-binding Proteins Define Olaplex's Next Innovation Chapter
From gourmand notes to hair and body mists, Target is taking aim at key growth categories.
Fragrance/Home
Why Target is Diving Deep into Fragrance
More in Consumers & Markets
ChatGPT has a small but growing role in generating product recommendations and beauty routines.
Color Cosmetics
ChatGPT: The New Beauty Guru?
New data from Spate unveils how beauty enthusiasts are using ChatGPT across makeup, hair care and skin care, revealing a need for new brand strategies.
Sep 16th, 2025
Baralan Redefines Beauty Packaging: Innovation, Sustainability and Inclusive Design at the Core of a Future-Oriented Vision
Sponsored
Baralan Redefines Beauty Packaging: Innovation, Sustainability and Inclusive Design at the Core of a Future-Oriented Vision
Baralan unveils its latest sustainable innovations in beauty packaging, merging technical excellence, refined aesthetics and innovation. A visionary leader reshaping the industry's future with glass at its core.
Sep 8th, 2025
'Gourmand is booming right now—fragrances and flavors with edible, dessert-like notes like vanilla, caramel, chocolate, coffee, and coconut are skyrocketing in popularity,' says Jessie Reder, SVP of product development, MAËLYS. 'Consumers are craving scents that feel indulgent, playful and nostalgic.'
Bath & Body
MAËLYS and Whipnotic's Get-Whipped Collaboration Takes Gourmand Body Care to the Next Level
MAËLYS’ Get-Taut Body Firming Mousse gained rapid popularity for its whipped texture and visible firming results, selling out in its first week.
Sep 3rd, 2025
Designed to connect skin health with emotional well-being, this ingredient is here to help the skin bounce back from stress, improve sleep and leave the user looking rested and radiant.
Skin Care
Zenakine: the Beauty Ingredient That Makes You Smile (Literally)
Zenakine helps release feel-good messengers in the skin, reduces cortisol damage and even supports better emotional balance.
Sep 2nd, 2025
Screen Shot 2024 08 06 At 9 32 41 Am
Skin Care
Bubble Skincare’s Next Move: Could a Sale Be on the Horizon?
In July 2025, Global Cosmetic Industry reported that legacy beauty companies may seek growth by selling off weaker brands and acquiring faster-growing upstarts.
Aug 29th, 2025
Stick formats performed well in Q1 2025, particularly eye shadows and foundations (both up in the double digits).
Color Cosmetics
Stick to It: Makeup’s Growth Agenda for 2025-2026
Convenience and skin-loving ingredients define many of makeup's top-performing categories.
Aug 28th, 2025
Short hair is stealing the spotlight this fall, with pixie cuts making a bold comeback.
Skin Care
Pinterest's Fall 2025 Beauty Trends: Pixie Cuts, Sea Science Skin Care & Cozy Fragrances
This fall, Pinterest trends are embracing a mix of nostalgia and modern twists across beauty and lifestyle.
Aug 21st, 2025
For the three months ended June 30, 2025, Coty reported net revenue of $1,252.4 million, an 8% decline on a reported basis, including a 1% FX benefit, and a 9% decrease on a like-for-like (LFL) basis.
News
Coty Inc. FY25 Results: Resilient Fragrance Growth and Strategic Plans for FY26
Coty expects gradual sales improvement in FY26, starting with LFL declines of 6-8% in 1Q26 and 3-5% in 2Q26.
Aug 20th, 2025
K-beauty brands like Medicube are dominating many top skin care trends in 2025.
Skin Care
How K-Beauty Trends Have Taken Over Skin Care: from Acne Care to PDRN
This report explores how each brand, product and trend addresses certain skin concerns.
Aug 20th, 2025
Fragrance sales remained flat in fiscal 2025, despite a fragrance boom in the beauty industry.
News
Estée Lauder’s Fiscal 2025 Results Reportedly Pave the Road to Recovery & a Return to Growth in Fiscal 2026
Skin care net sales dropped 12%, mainly due to reduced performance in Estée Lauder and La Mer, impacted by weak consumer sentiment in Asia.
Aug 20th, 2025
Woman Outside Applying Sunscreen To Shoulder Creamy Foam Concept Adobe Stock 636248390
Consumers & Markets
Safety Alert: Sunscreen 'Doping' and Foam Formats Raise Red Flags
Recent regulatory attention highlights both hidden sunscreen actives in cosmetic products, and the legal gray zone of mousse-format sunscreens — prompting calls for clearer labeling and format approval.
Aug 19th, 2025
Global Cosmetic Industry
Facebook iconTwitter X icon LinkedIn iconInstagram icon
© 2025 Allured Business Media. All rights reserved.
  • Contact Us
  • Editorial Submissions
  • Advertise
  • Privacy Policy
  • Legal Terms
  • Site Map