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Snapshot: What Does Beauty's Recovery Look Like?

Contact Author Jeb Gleason-Allured
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  • U.S. state year-over-year beauty sales trends; data: Verisk Financial's Commerce Signals.
  • U.S. online beauty sales trends, year-over-year; data: Verisk Financial's Commerce Signals.
  • U.S. in-store beauty sales trends, year-over-year; data: Verisk Financial's Commerce Signals.
  • Ulta Beauty and Sephora year-over-year sales growth trends; data: Verisk Financial's Commerce Signals.

As L'Oreal's Q1 2021 results show, beauty is making a comeback from the doldrums of March-April 2020.

A snapshot from Verisk Financial's Commerce Signals platform shows that U.S. in-store beauty sector sales for the week of March 20, 2021 was up 213% year-over-year. That, however, is still behind 2019 revenue. The same week in 2020 was down 73%.

Regionally, in the same period Nebraska and Minnesota have had the strongest year-over-year sales jumps at 12% and 7.8%, respectively. Illinois was down 13.2% compared to the same week in 2020, representing the weakest state market year-over-year, followed by California, which was down 9.5% year-over-year.

See the data above for further details on the shape of online and in-store sales, regional growth, and Ulta/Sephora comparisons.

For more data, visit Verisk Financial's Merchant Tracker