[webcast] The Return of Color

Sep 15th, 2021
Color is back and bolder than ever! Lockdowns and mask restrictions made 2020 a difficult year for color cosmetic brands, but the gradual easing of domestic mandates has spurred a dramatic rebound in consumer demand. Join Applechem for a deep dive into how brands can respond to the latest color micro-trends from vivid pink lipsticks to sheer, tinted lip balms.
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