Texen Beauty Partners is launching the Aura collection at MakeUp in Los Angeles, which is comprised of eight flexible tubes with applicators and a range of dispensing systems.
The products in the Aura collection target specific zones of the face (lips, eyes, complexion, fragile areas) as well as the scalp, which is a growing area of focus for brands and consumers.
Applicators have either dip formats or are fixed to the tube for a dual role of applicator and dispensing system.
Formats vary from 8 ml to 15 ml and tips are adapted to the formula, with sponge or silicone applicators or injected and synthetic-bristle brushes.