Aptar Beauty, a global leader in dispensing systems, has partnered with Clarins to unveil their new Total Eye Lift, an enhanced version of the brand’s best-selling eye cream with a reloadable design.
The launch features Aptar Beauty’s patented airless packaging Gaïa, custom-engineered to meet Clarins’ standards for innovative and sustainable packaging with no compromise on aesthetics and performance.
Technical Excellence Meets Reloadable Design
Aptar Beauty’s Gaïa offers a unique dispensing solution composed of a main metal casing and highly recyclable plastic reloads. The reloads feature an integrated bi-injected collar gasket to securely connect to the main casing with minimal air intake. Reloads are sold separately and are designed to be used exclusively with the matching casing.
The Gaïa’s airless platform is composed of a set of standard technical components at the core of the reload system combined with customizable external parts—including the actuator and overshell, patented by Aptar.
An intuitive push-and-pull reload mechanism: inspired by a ballpoint pen, the soft axial motion ensures ease of use and a seamless user experience.
A Double Tamper Seal system: a two-level security system located on the reload guaranteeing airtight protection of the formula and no retro-contamination. The first seal peels off the reload. The second one is cracked open while inserting it into the main casing.
A Highly Customizable Platform
Clarins is the first brand to choose the Gaïa platform and has been customized to fit their product requirements. The design features a premium, red metal overshell exclusively designed for Clarins. The overshell’s sleek, seamless design also hides all the technical parts inside, allowing for matching minimalist reloads.
“We are proud to support Clarins with the first market launch featuring our Gaïa airless platform. It is a true innovation designed for brand differentiation that puts the customer experience first,” said Florence Muh, Customer Support & Development Director, Aptar Beauty EMEA.
With the eco-designed refillable packaging, Clarins can claim a reduction of 73% in environmental impact. Buying a new recyclable reload represents 50% less metal, 33% less plastic and 29% less cardboard compared to the previous Total Eye Lift packaging.
Industrial Synergies and Capabilities
Aptar’s work with Clarins supports multiple global manufacturers, showcasing the cross-functional expertise necessary to bring a product to life.
• Charleval Verneuil manufactures the airless technology
• Le Neubourg manufactures the pump cartridge
• Chavanod handles the custom assembly
• Support back-up from BTY
The launch sets a new benchmark for sustainable luxury in beauty, blending technical innovation, user-centric design and reloadable engineering. The collaboration between Clarins and Aptar Beauty reflects a shared vision for innovation that enhances performance, user experience and product circularity all at once.
