Packaging Trend Tracker: Resolving Brands’ Challenges

HCT’s Squeeze Collection comprises three squeezable pumpless dispensing components that reportedly feature fewer total part counts compared to conventional counterparts.
HCT’s Squeeze Collection comprises three squeezable pumpless dispensing components that reportedly feature fewer total part counts compared to conventional counterparts.

This month’s packaging trend tracker reveals multiple routes toward sustainability, including monomaterial designs and simplified dispensing mechanisms, as well as packs ideally suited to the rigors of shipping in the e-commerce sphere.

Minimalist & Unique Dispensing

HCT’s Squeeze Collection comprises three squeezable pumpless dispensing components that reportedly feature fewer total part counts compared to conventional counterparts. This reduction is said to render the components more sustainable. The designs also offer unique gestures compatible with everything from powder to foaming liquid formats, including serums, oils, dry shampoos, bath and body products, cleansers, etc.

The Squeeze Collection features HCT’s Oval Air Pump, which includes a soft silicone actuator to dispense liquid, a new tube that requires the user to squeeze the tube to disperse powder in a controlled fashion, and a foam bottle that allows the user to squeeze out a foaming liquid formula without a conventional large foaming pump.

Monomaterial Advances in Droppers & Bottles

Monomaterial Button Dropper

Europvetrocap’s Parigi Dropper is designed for optimal recyclability by featuring a tube and collar rendered in PP, as well as a pushdown dropper bulb comprising a PP copolymer. The total package is 95% PP-based, rendering it compatible with post-consumer recycling channels, per the company. The dropper is compatible with 15 and 30 ml bottles. The top dropper button is soft and flexible, while offering a minimal look. The matte-finish collar fits flush with the bottles and can be rendered in an array of colors. The tube, meanwhile, is available in standard translucent material, though it can be produced in various colors and opacities. The tube features a pencil-shaped tip for precise application.

For the full article, check out Global Cosmetic Industry's July/August 2023 digital magazine

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