Nutrire is taking its scalp-first approach to hair wellness national, marking its first retail expansion through an exclusive partnership with Ulta Beauty. The Chicago-based brand launches on Ulta.com today, August 10, with its products rolling out to approximately 250 Ulta Beauty stores nationwide beginning August 23—a significant step beyond its professional salon and spa roots.
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Positioned at the intersection of clinical skincare and prestige hair care, Nutrire is tapping into growing consumer interest in scalp health and longer-term hair wellness. Developed with estheticians, trichologists and hairstylists, the brand takes a scalp-first approach that treats the scalp and hair strands as distinct needs, offering targeted treatments, cleansers and conditioners designed to support healthier hair from root to tip.
The Ulta partnership also gives Nutrire a major platform for consumer discovery. The brand has been selected as one of Ulta Beauty's Sparked emerging brands, a curated program highlighting businesses with strong growth potential. For Nutrire, the move transforms a professional-expertise-driven concept into a nationally accessible retail proposition.
"This launch represents far more than retail expansion. It validates that consumers are ready to think differently about hair care," said Kristen Chase, general manager of Nutrire. "We developed Nutrire alongside salon and spa professionals who care for hair meticulously and holistically, from scalp to strand. The result is a clinically driven system built on a simple truth: scalp and strand need different things. Healthy hair starts at the root. Partnering with Ulta Beauty lets us bring that philosophy to a national audience and make scalp-first care more accessible than ever."
The launch comes as scalp care increasingly moves into the mainstream of prestige beauty, with consumers applying skincare-style thinking to hair routines and seeking treatment-oriented solutions rather than purely cosmetic benefits. Nutrire was incubated within Chicago-founded Tricoci Salon and Spa, drawing on decades of professional expertise to position scalp health as the foundation of hair wellness.
Ulta Beauty is similarly framing the partnership around personalization and specialized hair care, as consumers look for products addressing specific scalp and hair concerns.
"Hair care is becoming increasingly personalized, with guests seeking targeted solutions that support their individual hair goals rather than one-size-fits-all routines," said Shianna Davey, vice president of merchandising at Ulta Beauty. "As those needs continue to evolve, so does our assortment. We're focused on curating brands that bring meaningful innovation, specialized expertise and thoughtfully developed solutions that address specific hair and scalp concerns. Nutrire is a natural addition to our hair care portfolio, combining a professional-inspired approach with targeted innovation that complements the way today's guests are shopping. Through Sparked and our overall hair offering, we're proud to introduce emerging brands that inspire discovery, expand choice and reinforce Ulta Beauty as the destination for what's next in hair care."
