Soft touch seems to have a golden touch when it comes to packaging. As this particular trend continues to gain popularity, Neenah has relaunched its soft touch paper line, Touché Papers.
Neenah has added four colors to the line's palette. The line includes 10 colors with the addition of Sterling, "a warm leather-like gray," Concord, "a deep grape hue" and Saffron "as rich a color as its culinary namesake." The company also added a 91 bright white.
Auburne Gahlman, marketing manager, Neenah, stated, "The new bright white was in direct response to a market need. This means the new Touché lineup ranges from a deep black to a bright white.”
The company explains:
- Colors are dyed through to avoid white edges and marks on the paper
- The soft touch finish is applied to both sides of the paper
- The papers work with embossing, engraving and foil stamping