Berlin Packaging and fragrance technology brand Ininum have taken home a 2026 Formes de Luxe Award in the Beauty Tech category for their AI-powered smart fragrance device, recognized September 28 during Luxe Pack Monaco.
“Beauty tech is opening entirely new possibilities for how consumers interact with products and brands,” said Andrea Ucchino, Design Director EMEA at Berlin Packaging. “With Ininum, our challenge was to create a design capable of speaking authentically to all the worlds converging in this unique device—technology, fragrance, beauty, fashion, and interior design—translating the most distinctive codes of each into a truly premium object. The result demonstrates what can happen when product design, fragrance expertise, and digital technology come together to create a seamless and highly personalized experience. Following its recognition at the Pentawards, we are especially proud to see Ininum receive a second major international packaging design accolade with the Formes de Luxe Award.”
“We created Ininum around the belief that fragrance should be as personal and dynamic as the people who wear it,” said Simon Mohorovič, Co-founder, Ininum. “Working with Berlin Packaging helped us bring that vision to life by combining technology, fragrance, and thoughtful design into one seamless experience. Receiving a Formes de Luxe Award is an incredible recognition of what we set out to create and of the possibilities ahead for a more personalized future of fragrance.”
Developed in partnership with Berlin Packaging’s Studio One Eleven design and innovation team, the cylindrical device combines Bluetooth Low Energy connectivity, NFC-enabled fragrance pod recognition, app-controlled scent blending and AI-powered fragrance recommendations. Consumers can blend interchangeable fragrance pods in real time, create digital scent profiles and save personalized combinations, while replaceable, recyclable cartridges allow the device to remain in use as fragrances are refreshed.
The Formes de Luxe Awards, now in their 28th year, recognize innovation across luxury packaging, with entries evaluated on factors including technical and manufacturing challenges, quality, aesthetics, sustainability and innovation. The 2026 competition featured 24 categories.
The recognition comes as beauty and fragrance developers increasingly explore the convergence of physical products, connected technology and personalization. Ininum's system places those elements directly within the fragrance experience, using packaging and hardware as the interface for a customizable, digitally connected scent platform.
For Berlin Packaging, the project also showcases the role of Studio One Eleven, which combines industrial design, engineering, market insights and innovation capabilities to develop packaging and consumer experiences for brands.
