Two Premier Packaging Events Hit the Big Apple


The Big Apple will be big on packaging this June as two premier packaging events, EastPack and HBA Global, join the largest advanced manufacturing event on the East Coast at the the Jacob K. Javits Convention Center in New York City

EastPack, HBA Global, and the full range of co-located events will take place June 14-16. EastPack will uncover the latest materials and design innovations in packaging, while HBA Global will focus on packaging aesthetics and functionality for the health and beauty industry. Together, the two expos will host more than 200 top suppliers and 2,000 professionals from companies such as Avon, CHANEL, and Estée Lauder.

Here are some things to see:

  • Bella the Bride – As the latest addition to the Recycle Runway Collection, a traveling exhibit showcasing sustainable fashion designs made from trash, Bella's wedding dress will be on display. Front and center in the Crystal Palace of the Javits Convention Center, the dress will portray the importance of recycling discarded waste, specifically healthcare packaging, which could otherwise be sent to landfills. Bella's pure white gown is pieced and sewn out of discarded Tyvek, a clean, flexible, white plastic, sterilizable material, widely used in medical device packaging.
  • Packaging Differentiation – On the expo floor, EastPack and HBA Global will host the packaging industry's designers, engineers, suppliers, and manufacturers – covering flexible packaging, smart technology, RFID, automation, labels and labeling, and more. The event will feature panel discussions, hands-on workshops, and deep-dive sessions to help them solve challenges and stimulate business by maximizing the aesthetic and functional appeal of packaging.

Full-day conference tracks include "Packaging Design for Health & Beauty" on Wednesday, June 15 from 10:00am – 4:30pm. Topics include dispensing methods for convenience and travel-size products, design changes for new retail environments, and creating a brand story with speakers from The Clorox Company, Stila and Avon.

To see the full conference schedule for EastPack & HBA Global, visit:

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