Fusion Packaging Direct Effect Applicator Wins AmeriStar Award


Fusion Packaging’s new Direct Effect Curved Tip Airless applicator received the 2015 AmeriStar Cosmetic Package of the Year award by the Institute of Packaging Professionals (IoPP), making this the company's third AmeriStar award-winning package, following Scene (2014) and STU (2011).

Curved Tip Airless is part of Fusion’s Direct Effect Airless applicator collection, and features a first-of-its-kind arched design that precisely contours to the delicate under eye, orbital, and smile line areas to aid in formula application and absorption.

The innovative package combines a velvety soft thermoplastic elastomers (TPE) tip and single-walled polypropylene (PP) airless bottle to further protect and preserve brand formulas. The curved tip airless applicator features fully customizable materials to fit the customer’s unique needs through a wide variety of decoration techniques. The direct effect airless collection also includes the single rollerball airless and dual rollerball airless applicators, each of which provide multi-sensory benefits, such as cooling, massaging, de-puffing and lifting effects, to further enhance the product application experience for the consumer.

The direct effect airless applicators are available in 5 ml, 8 ml, 10 ml and 15 ml capacities. As an AmeriStar winner, the Curved Tip Airless applicator is qualified to enter the WorldStar competition, the preeminent international packaging award sponsored by the World Packaging Organization (WPO).

Fusion Packaging’s STU bottle previously won the WorldStar competition in 2012. 

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