ProAmpac, a company specializing in flexible packaging, and L’Oréal – Matrix Hair Care were awarded two Graphic Design USA (GDUSA) awards for the packaging of the latter's Total Results Hair Care Holiday Kits 2018.
The two awards included GDUSA’s American Package Design Award and the American Graphic Design Award.
The "disruptive" consumer packaging reportedly helped drive sales and "reinforce the importance of packaging graphics" in successful on-shelf marketing.
Elizabeth Richardson, assistant vice president haircare & channel marketing for L’Oréal – Matrix Hair Care, said, "We wanted our holiday program to stand out and be disruptive on the shelf.
"In collaboration with ProAmpac, our vision of creating a limited-edition kit was brought to life through flexible packaging typically not seen in beauty. The brilliant metallics captured the brand’s energy and playfulness, and it didn’t hurt that it helped drive sales too!"