Packaging Trend Tracker: Enhanced Experiences & Sustainability

The Dream Glass Atmospheric from FusionPKG, an Aptar Beauty company, features a capsule-/pill-shaped curvature ideal for prestige beauty applications, per the company.
The Dream Glass Atmospheric from FusionPKG, an Aptar Beauty company, features a capsule-/pill-shaped curvature ideal for prestige beauty applications, per the company.
FusionPKG

Epopack now offers a milky-colored bottle crafted from 100% PCR PET material.Epopack now offers a milky-colored bottle crafted from 100% PCR PET material.EpopackThe latest packaging concepts highlight the consumer experience, from ergonomic solutions to effective and soothing applicators.

Here, we round up a wide range of the latest innovations. 

Monomaterial Bottles: PP & PCR PET

Albéa’s Ella bottle for skin care, body care and hair care features a simple and elegant design, as well as a 100% PP composition, rendering the pack fully recyclable.

The Ella bottle is produced using the company’s Ecosystem Based Management technology at Albéa’s facility in North America.

Albéa’s Ella bottle for skin care, body care and hair care features a simple and elegant design, as well as a 100% PP composition, rendering pack fully recyclable.Albéa’s Ella bottle for skin care, body care and hair care features a simple and elegant design, as well as a 100% PP composition, rendering pack fully recyclable.AlbeaMeanwhile, Epopack now offers a milky-colored bottle crafted from 100% PCR PET material. The monomaterial design and PCR content highlights recyclability and sustainability, while the milky hue “emanates purity,” per the company.

Well-being-focused Packaging

Cosmogen's Maxi Squeeze’n Massager.Cosmogen's Maxi Squeeze’n Massager.CosmogenCosmogen’s Squeeze’n range of applicators feature soft and hygienic material that offer targeted product delivery and a sense of well-being for face, hair or body products.

The systems feature an on/off rotary system that, when on, allows consumers to expel product and then, when off, to apply the product before cleaning the pad/applicator with soapy water.

Squeeze’n tubes and caps are offered in recycled and recyclable material, per Cosmogen.

For targeted face care, the Mini Squeeze’n features a 19 mm diameter and 7-20 ml filling capacity.

For general face care, the Squeeze’n 30 mm diameter version features a filling capacity of 25-75 ml.

Maxi Squeeze’n Massage design includes an option for refills.Maxi Squeeze’n Massage design includes an option for refills.For body care, the Maxi Squeeze’n Scrub, Maxi Squeeze’n Massager and Maxi Squeeze’n Sculpt highlight sand-like textured pads or soft spikes for exfoliating the body, a lotus-shaped pad for an invigorating body massage, a soft flat pad for a gentle massage or, with a five-ball roller (PP, stainless steel, ceramic), for sculpting.

Jars: Ergonomic Refills & PCR PET

Albéa’s Twirl jar is designed for ergonomic refills.Albéa’s Twirl jar is designed for ergonomic refills.AlbeaAlbéa’s Twirl jar is designed for ergonomic refills.

The aesthetically premium design features a user-friendly refill gesture, per the company.

The jar features wide edges that allow users to place fingers on the refill component and remove it gently.

When replacing the refill, the design makes a little click that confirms the refill is safe in the outer jar.

The Twirl jar has a long life in terms of refillability, per the company, and is recyclable.

Epopack’s EJ1-030 premium cream jar is made in recyclable PET material (100% PCR PET is also available upon request).Epopack’s EJ1-030 premium cream jar is made in recyclable PET material (100% PCR PET is also available upon request).EpopackMeanwhile, Epopack’s EJ1-030 premium cream jar is made in recyclable PET material (100% PCR PET is also available upon request).

The jar features a heavy wall style to create a sturdy, solid and strong feeling when users hold the product. The design comprises a double layer PET cap, a PET lid and a PET jar base. It can be fully customized through injection color, spray color, printing and hot stamping.

Tubes: Sustainability and Targeted Care

ICONS|America, a manufacturer of injection-molded in-mold label tubes, has achieved ISCC (International Sustainability and Carbon Certification) PLUS certification. The certification is in recognition of the company’s sustainable practices, particularly sustainability throughout the chain-of-custody within its supply chain.

“Sustainability is embedded in our daily operations, and our ISCC PLUS certification further delivers on our mission to provide our customers sustainable, high quality, innovative and efficient solutions focused on a sustainable future,” says Sue Nichols, the company’s group CEO. “We believe in the three pillars of sustainability: people, planet and prosperity for all and our ISCC PLUS certification reinforces our commitment to sustainable practices that are meaningful and effective to our business, our customers, community and the environment.”

Texen Beauty Partners’ new Aura collection of eight flexible tubes features an array of applicator options and dispensing systems, offering an à-la-carte solution for personalized product development needs.Texen Beauty Partners’ new Aura collection of eight flexible tubes features an array of applicator options and dispensing systems, offering an à-la-carte solution for personalized product development needs.TexenMeanwhile, Texen Beauty Partners’ new Aura collection of eight flexible tubes features an array of applicator options and dispensing systems, offering an à-la-carte solution for personalized product development needs.

Appropriate for makeup and skin care, the Aura tubes feature color and chakra combinations and soft-touch elements.

Its applicator and dispensing options target specific zones of the face for products for the lips, eyes, complexion, fragile areas and the scalp.

Applicators have either dip formats or are fixed to the tube for a dual role of applicator and dispensing system.

Formats vary from 8 ml to 15 ml; tips are adapted to the formula, with sponge or silicone applicators or injected and synthetic-bristle brushes.

Texen argues that tube formats help consumers avoid formula wastage. Mini variants, meanwhile, support on-the-go use.

When used for a mascara or eyebrow makeup formulations, Texen argues that the flexibility of the tube format allows consumers to soften the formula before use just by pressing on it.

Airless is More

The Dream Glass Atmospheric from FusionPKG, an Aptar Beauty company, features a capsule-/pill-shaped curvature ideal for prestige beauty applications, per the company.

The packaging features a two-piece snap-on design and locking function housed within glass.

The locking arrow design is intended to support an intuitive user experience.

The snap-on feature, on the other hand, ensures that the components don’t accidentally become unthreaded, as might occur during travel or similar scenarios.

The Dream Glass Atmospheric's locking arrow design is intended to support an intuitive user experience.The Dream Glass Atmospheric's locking arrow design is intended to support an intuitive user experience.FusionPKGThe pack’s polypropylene collar and flush actuator support aesthetics and functionality.

The separate actuator piece within the channel in particular offers a streamlined molding solution, per the company, with customization options like color-injected nozzles and a wide range of decoration possibilities.

Meanwhile, the design’s radiused bottom enhances grip and stability, according to FusionPKG, ensuring a comfortable and secure hold for users.

The pack features the company’s APR-certified Atmos-One 100% polyolefin pump engine technology, resulting in a recycle-ready glass atmospheric package with PCR possibilities.

The engine technology reportedly supports easy dispensing and 0.23 ml precise dosing ideal for skin care and complexion formulas such as foundations, serums and moisturizers.

The Dream Glass Atmospheric is available in 30 ml, with 15 ml and 50 ml variants to be launched soon.

APC Packaging has unveiled an array of EcoReady packaging, including two all-plastic airless pumps, the EJA and EAPP, which are free of metal springs.APC Packaging has unveiled an array of EcoReady packaging, including two all-plastic airless pumps, the EJA and EAPP, which are free of metal springs.APC PackagingElsewhere, APC Packaging has unveiled an array of EcoReady packaging, including two all-plastic airless pumps, the EJA and EAPP, which are free of metal springs.

The company also offers a glass airless pump equipped with refillable and recyclable cartridges.

Among the jars offered by APC include refillable variants crafted from glass, PET and PP, each paired with recyclable inserts, alongside the company’s ERAJ airless jar featuring refillable and recyclable inserts.

Sustainable Lashes

Albéa's Curl's Collection features mascara packaging with as much as 60% PCR content.Albéa's Curl's Collection features mascara packaging with as much as 60% PCR content.AlbeaAlbéa's Curl's Collection features mascara packaging with as much as 60% PCR content. The collection is designed to integrate the company’s New Volume brush designs produced in North America. The brushes are designed to create lash volume and curl; each design is curved with different fiber types, including cotton.

To help clients design/select the optimal mascara brush design, Albéa’s Tips Studio offers a consultative experience. The company’s experts works with clients to identify the optimal pairings of brush design, formula and desired lash effect. This customization is available for both fiber and plastic brushes.

Streamlining Label Application

Primera Technology, Inc.’s new AP380 Label Applicator is reportedly designed to speed up and improve the label application process on round or cylindrical containers for hair care, body lotions and cosmetic bottles.Primera Technology, Inc.’s new AP380 Label Applicator is reportedly designed to speed up and improve the label application process on round or cylindrical containers for hair care, body lotions and cosmetic bottles.Primera Technology, Inc.Primera Technology, Inc.’s new AP380 Label Applicator is reportedly designed to speed up and improve the label application process on round or cylindrical containers for hair care, body lotions and cosmetic bottles.

The applicator moves approximately 30% faster than Primera’s AP360/362 label applicators, per the company, without sacrificing accuracy.

The inclusion of a new label liner rewinder in the new applicator reportedly helps operations by keeping the waste liner material off of the floor, instead winding it into a roll for easy disposal.

Versatile Eye Brush

Texen Beauty Partners’ Multi Intensity Brush Eyes is based on a rotary mechanism identical to the one seen in the Multi Intensity Brush but with a narrower handle and, this time, equipped with two brushes.Texen Beauty Partners’ Multi Intensity Brush Eyes is based on a rotary mechanism identical to the one seen in the Multi Intensity Brush but with a narrower handle and, this time, equipped with two brushes.TexenTexen Beauty Partners’ Multi Intensity Brush Eyes is based on a rotary mechanism identical to the one seen in the Multi Intensity Brush but with a narrower handle and, this time, equipped with two brushes.

The rotary mechanism in the ferrule allows users to adjust the density and length of the brush’s bristles. The dual-ended applicator combines a modular brush at one end with a tapered, fixed brush designed for applying dense, ultra-defined eyeliner at the other.

The ferrule in the oval section can be adapted to a range of angles and positions. User applications include adding a neutral base on the eyelid, shading, opening up the eye area, darkening the crease of the eyelid, fading and blurring.

The Multi Intensity Brush Eyes is offered entirely in PBT (handle and bristles) as standard, with the possibility of alternative materials, custom decoration and (if desired) a made-to-measure pouch.

"This unique brush guarantees a makeup result that would normally require five different brushes of varying shapes and densities," says Nathasha Marquez, marketing manager at Texen Beauty Partners. "This space-saving brush covers the key steps in a routine for which people are not willing to compromise. It was therefore up to us to bring together innovation and usage."


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