Arcade Beauty Unveils Sustainable Sampling, Refillables & Designs with Fewer Associated Emissions

For its client, Nécessaire, Arcade Beauty developed two 63% Paper Packettes to help promote the brand's Body Wash and Body Serum.
For its client, Nécessaire, Arcade Beauty developed two 63% Paper Packettes to help promote the brand's Body Wash and Body Serum.
Necessaire/Arcade Beauty

Arcade Beauty recently unveiled sustainable packaging initiatives spanning what CEO Carl Allain calls "smart sampling and responsible full-size products.” These innovations mark milestones in its drive toward greater sustainability.

New Packaging Designs from Arcade Beauty

Recent innovations include Arcade Beauty's Paper-Based Samples collection for makeup, skin care, haircare, and fragrance, swapping conventional materials with paper-based laminates. Sampling options include:

  • 90% paper BeautiPod
  • 76% paper Thermoform
  • 48% paper ScentSeal
  • 63% paper Packette (an 80% paper variant is in development, per Arcade Beauty); for its client, Nécessaire, Arcade Beauty developed two 63% Paper Packettes to help promote the brand's Body Wash and Body Serum

Recent innovations include Arcade Beauty's Paper-Based Samples collection for makeup, skin care, haircare, and fragrance, swapping conventional materials with paper-based laminates.Recent innovations include Arcade Beauty's Paper-Based Samples collection for makeup, skin care, haircare, and fragrance, swapping conventional materials with paper-based laminates.Arcade BeautyElsewhere, Arcade Beauty has created the Single-Use 3D Refill Pouch, a new variation on its resealable 3D Pouch. The new pouch is available with a breakable closure in fully recyclable mono material. The single-use design of the pouch allows the original primary product packaging to be leveraged for multiple uses.

“Providing shoppers with a recyclable refill option for full-sized products is certainly a step in the right direction–it will help to reduce rigid packaging and in turn significantly reduce carbon emissions,” said Lindsey Khosla, marketing director at Arcade Beauty, “and the single-use nature of the package will encourage shopper education on the purpose of refill packaging.”

Arcade Beauty to Eliminate Non-recyclable Designs by 2030

Arcade Beauty has created the Single-Use 3D Refill Pouch, a new variation on its resealable 3D Pouch.Arcade Beauty has created the Single-Use 3D Refill Pouch, a new variation on its resealable 3D Pouch.Arcade BeautyThe latest sustainable design advancements are part of a larger evolution at Arcade Beauty.

By 2025, the company will reportedly ensure that 100% of its products will have a recyclable alternative, will be water-soluble or compostable.

In addition, at least 75% will integrate recycled or certified material.

“As a global industrial company, we are committed to providing sustainable solutions through our deep manufacturing and packaging expertise to support the needs of the beauty industry," Allain notes.

He adds, "By 2030, just as we will no longer manufacture non-recyclable products, it will no longer be acceptable to throw away unused beauty products, whether in a sample or full-size format."

Allain concludes, “We are redirecting our business to become a contributive company and as one of the four pillars of our CSR policy, eco-design is at the core of our sustainable activities."


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