The metaverse has rolled out in fits and starts across beauty, from a virtual employee campus at Coty to NFT collections at Nyx to metaverse-inspired concept products from Univar.
In our recent survey we asked, has your brand expanded into the metaverse or does it have plans to do so? 12% of our readers said yes and 88% of our readers said no.
Check back every Tuesday for a new one-click survey.
We'll reveal the answers in next week's Global Cosmetic Industry newsletter.