Skin brightening products continue to expand their reach. Now, Japanese skin brightening brand SEKKISEI is launching in the United States on August 1 at T Galleria by DFS, Hawaii.
The move is part of SEKKISEI's strategy to become the world's top brightening brand. To support the U.S. expansion, the brand is introducing a new campaign, “Where Brightening Begins."
SEKKISEI will inhabit a ground floor open-sell installation at T Galleria, featuring a Japanese sakura blossom tree. The retail space will offer self-service and personalized service, as well as the SEKKISEI “5-Minute Brightening Facial” within a semi-private consultation area. The space will also include travel retail value sets.
"Already a well-known skincare leader in Asia, we’re confident our travelers in Hawaii will fall in love with all SEKKISEI has to offer and we look forward to bringing this brand to life at DFS”.
SEKKISEI has been on the market for 30 years; its lotion reportedly sells an average of 5,000 bottles per day.
“We believe the time is now to capitalize on the tremendous growth of SEKKISEI in Asia, and accelerate this momentum with expansion into travel retail and new markets”, said Kazutoshi Kobayashi, CEO and president of KOSÉ Corporation.
“Our customer is continuously looking to be surprised and delighted when they shop so we are thrilled to partner with KOSÉ to bring SEKKISEI exclusively to travel retail in the United States for the first time at our T Galleria by DFS, Hawaii store," said Ariel Gentzbourger, senior vice president beauty, DFS Group. "Already a well-known skincare leader in Asia, we’re confident our travelers in Hawaii will fall in love with all SEKKISEI has to offer and we look forward to bringing this brand to life at DFS”.