Coco & Eve Available at Ulta Beauty

Feb 23rd, 2023

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

This is the first brick-and-mortar partnership for Coco & Eve.

This is the first brick-and-mortar partnership for Coco & Eve.

Coco & Eve will be available in 452 Ulta Beauty stores nationwide beginning February 26, 2023, making it the first brick-and-mortar partnership for the brand.

The in-store launch follows the collection's online success on Ulta.com.

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Emily Hamilton, co-founder of Coco & Eve, said, "We are delighted to bring our Sunny Honey range to Ulta Beauty stores. This is our first brick-and-mortar presence in the U.S., and we couldn't think of a better partner. Not only is retail expansion a driving goal for the brand, but product innovation is key as well. This line has been well received since its launch. The infusion of skin care ingredients in sunless at-home tanning products have proven to be a staple year-round."

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Dave Kimbell, chief executive officer of Ulta shared, “International expansion represents an incremental, long-term opportunity for Ulta Beauty to extend our reach and leverage our differentiated value proposition."